Katia Loboda
Marketing and GTM leader, brand builder, growth architect.
I build and scale B2B marketing for technology, SaaS, consulting, healthcare, financial services, and industrial companies, from brand positioning and websites to demand generation and AI-powered search.
10+ yearsin B2B marketing
Results that moved the business
Every number below is from a role I led.
- $115Ksaved by leading the WordPress-to-HubSpot migration at The Select Group
- +250%content production at Productive Edge, and again at IFS
- +150%content production at The Select Group through SEO, GEO, and AEO
- +70%engagement from a healthcare content strategy at Productive Edge
- +60%website traffic from that same healthcare strategy
- +20%qualified sales leads from aligning Marketing and Sales at IFS
What I lead
I pair strategy with hands-on execution: I set the positioning, then build the website, content engine, and automation that carry it to market.
- Go-to-market strategy
- Brand and market positioning
- Enterprise storytelling
- Thought leadership
- AI-enabled marketing
- Solutions marketing
- Sales enablement
- Digital transformation
- Content and SEO strategy
- Partner and event strategy
Tools I use
- Generative AI
- Microsoft Copilot, ChatGPT, Claude, Jasper, Perplexity, Gemini
- Automation and CRM
- HubSpot Marketing Hub, HubSpot CMS
- Analytics and SEO
- Google Analytics, Google Search Console, SEMrush
- Paid and social
- LinkedIn Campaign Manager, Sprout Social
- Creative and content
- Adobe Creative Suite, Canva, Riverside, Synthesia
- Prospect intelligence
- Apollo.io, ZoomInfo
- Operations
- Jira
Selected work
Four company websites I led, plus writing on AI, healthcare, and enterprise technology.
Recent writing
-
Gartner’s Top 10 Tech Trends of 2025: Agentic AI and Beyond
Ranked on page one of Google
Productive Edge blog
-
Agentic AI Playbook for Healthcare Operations and IT Leaders
PDF
-
From SDLC to ADLC: Why Traditional Software Delivery Models Struggle With AI
PDF
Experience
Four marketing leadership roles, each with a new website, a bigger content engine, and measurable growth.
-
2025 – present
The Select Group
Head of Marketing
- Repositioned TSG from staffing to technology consulting and services, with new messaging across AI, cybersecurity, cloud, and enterprise modernization.
- Led the WordPress-to-HubSpot website migration, improving conversion paths and delivering $115K in cost savings.
- Increased content production by 150% with SEO, GEO, and AEO strategies built for traditional and AI-powered search.
- Built HubSpot marketing automation for email, lead generation, segmentation, and campaign reporting.
- Expanded technology alliances through joint GTM initiatives, co-branded campaigns, and industry programs.
-
2022 – 2025
Productive Edge
Marketing Manager
- Ran a data-driven healthcare content strategy that increased engagement 70% and website traffic 60%.
- Expanded content production by 250%, improving keyword rankings and organic traffic for inbound leads.
- Built technology partnerships with Google, Microsoft, and Snowflake through joint events and content.
- Moved the company website from WordPress to HubSpot, unifying analytics and content management.
- Built and led a high-performing marketing team, and managed agencies, partners, and vendors.
-
2020 – 2022
Analysis Prime
Marketing Manager
- Ran SEO, email, and social media campaigns that significantly grew online traffic.
- Oversaw the company website redesign, improving user experience and e-commerce.
- Led market research, promotional events, trade shows, and webinars.
- Designed the Analysis Prime University logo.
-
2017 – 2020
IFS
Marketing Manager
- Aligned Marketing and Sales on lead-generation programs that increased qualified sales leads by 20%.
- Increased content production 250% while improving search visibility and organic traffic.
- Planned industry-focused events with SAP that deepened customer engagement.
- Led content, email, branding, and sales collateral across case studies, blogs, and campaigns.
Education
B.A. in Marketing, Temple University
Languages
English and Russian
How I work
- Strategic and forward-thinking
- Executive presence
- Influential communicator
- Compelling storyteller
- Cross-functional collaborator
- Relationship builder
Brands I’ve built with
Companies I’ve marketed
- The Select Group
- Productive Edge
- Analysis Prime
- IFS
Partners I’ve run campaigns and events with
- Microsoft
- Snowflake
- SAP
Let’s talk
Building a brand, a website, or a marketing team? Email is the fastest way to reach me.